Clean botanical formulas meet high-performance care, for women of every age

Building a high-tech CPG brand for intimate health

The brief: position Neycher as a clean botanical brand backed by technology, broad enough to land with women across generations — not a niche product for one demographic.

The hard part was holding two contradictions at once: high-tech credibility (clinical, science-backed, lab-tested) without losing the warmth and accessibility of CPG. We built a visual and copy system that signals both — clinical proof and human softness on the same page.

Two regulatory categories, one coherent shop

Neycher's catalog mixes OTC homeopathic products and cosmetics — two completely separate FDA frameworks, two different sets of language rules.

Selling a new category at a premium price

Intimate health is an emerging category — most customers haven't bought a vaginal suppository before, and Neycher prices above competitors.

We built every product page as a credibility machine: clinical study results, comparison tables vs. other brands, science-backed ingredient breakdowns, and customer testimonials by name and city. Subscribe & Save and bundle upsells live above the fold, but the whole page is designed to first answer "is this safe and does it work" before "how do I buy."

Four production tracks running in parallel

Neycher needed visual range that no single source could deliver.

We ran four production tracks simultaneously: a real photoshoot for hero brand imagery (founder, key product moments), curated stock for editorial and lifestyle, AI generation for ingredient close-ups and atmospheric shots, and product mockups for catalog and packaging consistency. Every asset briefed against the broad audience — women across generations, multiple ethnicities, every life stage — so no customer sees the site and feels "this isn't for me."

A blog built for a category that universities dominate

Health-niche SEO is brutal — the top results for "BV symptoms" or "vaginal dryness" are universities, Mayo Clinic, and Healthline running ads.

Full DTC stack plus Amazon-side fulfillment integration

Site shipped with the standard DTC stack — Recharge, Klaviyo, UGC integration, AI chat, Amazon sync — plus one critical add-on for this brand: integration with Amazon's shipping and fulfillment system.

Neycher does most of its volume on Amazon, so we routed Shopify orders through the same fulfillment pipeline. Founder runs one inventory and one warehouse, not two — saves real money on storage and labor at this scale. We also built a problem-based filtering system in the shop — with a wide product range and multiple bundle SKUs, customers find the right product by symptom (BV, yeast, dryness, postpartum) instead of scrolling the catalog blind.